The panels for passengers used to show informations about the trip can be used also to spread advertising messages with great communicative and visual effect.

The availability of a big coloured display and the integration with interesting informations for passengers make the advertising service on board a tool of sure liking for the passengers and also for the enterprise of public transport.

The advertising can be geo-mapped, it means that it is activated when the vehicles is in specific areas of the network. Tihs opens new backgrounds for the management of advertising, that can improve considerably its value and its gain.